Demystifying TripAdvisor's hotel ranking system

Posted by Helena Murphy on October 24, 2015 at 4:00 PM

TripAdvisor has become the first port of call for many travellers when choosing where to stay and what to do once they've arrived in a new city. TripAdvisor was one of the first companies to take advantage of crowd-sourced or user-generated content. Since its birth in 2000, many sites like Yelp have imitated this model with great success but TripAdvisor's first mover advantage means it is the go-to site for travellers as not only does it rank properties based on user reviews, it also allows members to engage in forums on every topic you can imagine. The elusive 5-star review can turn the fortunes of a property around. But how does one get this ranking? Well, TripAdvisor's Popularity Index algorithm is based on three key ingredients:

Topics: Online Review, TripAdvisor

16 Ways to Handle Bad Online Reviews

Posted by Ardalan Zandian on August 31, 2015 at 7:30 AM

Every hotel manager knows that when a guest has a problem, the experience of resolving the issue has a profound impact on future purchases. This effect has been amplified as social media and web review sites enable customer service experiences to be widely shared with almost everyone. In fact, a 2013 survey by Zendesk found that customers are much more likely to leave a bad review on social media than they are to sing its praises. It is well understood in hospitality that "100 awesome deeds will go unrewarded online but screw up once and it is shared on TripAdvisor."

That is why getting positive online reviews on sites like Yelp, TripAdvisor, and even Google Map List (Google Plus Local) is vital, particularly as pertains to new customer acquisition. While no one wants to get negative reviews, they sometimes happen. Here are 16 ways to deal with them should they occur:

Topics: Online Reputation, Online Review, Yelp, TripAdvisor

Why Do TripAdvisor Reviews Matter for Hoteliers?

Posted by Thomas Lyle on August 21, 2015 at 7:30 AM

The Internet has changed practically everything, especially the way your guests travel. With the emergence of social media and various consumer review sites, TripAdvisor has emerged as the leader in hotel industries. As a result, it's vital you not only pay attention to TripAdvisor reviews but actively manage your reputation.

Topics: TripAdvisor

Following in the Footsteps of TripAdvisor, Google Now Provides Instant Booking for Hotels

Posted by Joe Kiernan on July 24, 2015 at 7:30 AM

Just like TripAdvisor, Google users can now book a hotel room without ever leaving google.

Whether consumers are searching for lava lamps or hotel rooms, Google has always been focused on providing users with an incomparable user experience across all devices. While Google has always provided users with information about hotels through Google Search, Google Maps, and Google+, the search engine giant is now letting users instantly book rooms with "Book on Google." Similar to TripAdvisor's Instant Booking initiative, Book on Google allows users to finish the entire booking process without ever venturing out from its comfortable interface.

Topics: Online Booking Engine, Online Distribution, Distribution Channels (OTA), TripAdvisor, Google

Frontdesk Anywhere Client, Shinta Mani Named #3 Hotel in the World By TripAdvisor

Posted by John Shortall on February 19, 2015 at 2:27 PM

In a poll of over 8,100 hotels worldwide, Frontdesk Anywhere client, Shinta Mani Club placed third in TripAdvisor’s Travellers Choice Awards.

According to TripAdvisor, the winners were determined based on millions of reviews and opinions of site users worldwide collected over a 12-month period. The results included big brand hotels, boutique resorts and some of the world's most beautiful destinations. In addition to the global list, TripAdvisor analyzed award winners by country and region, with 98 country lists and 8 regional lists.

Topics: Customer Success Stories, Guest Experience, TripAdvisor

What Every Campground and RV Park Needs to Know About Marketing [TripAdvisor - Webinar Wrap-up]

Posted by Sophie Gallet on September 26, 2014 at 6:30 AM

 

 

Our outdoor hospitality specialist, Deb Kohls, organized a webinar on September 16th specifically for our Campground and RV park users.

Topics: TripAdvisor, Free Event

TripConnect for Specialty Lodging: Is it worth the price?

Posted by Deb Kohls on May 30, 2014 at 5:34 AM

With TripAdvisor’s recent certification of PMS booking engines through their TripConnect feature, many independent properties are assessing the value of this feature and if it’s worth the effort, particularly if you are categorized as a specialty lodging property in TripAdvisor’s listings.

Topics: Online Distribution, TripAdvisor

Using TripAdvisor TripConnect with Frontdesk Anywhere

Posted by Joe Kiernan on May 8, 2014 at 5:56 AM

 

 

The excitement has been palpable over TripAdvisor’s new TripConnect service, but what exactly is TripConnect and how does it work?

Topics: Online Distribution, Partnership, TripAdvisor

Hotel Management Software Company Frontdesk Anywhere Certified as TripAdvisor TripConnect Partner

Posted by Ardalan Zandian on April 15, 2014 at 7:30 AM

Hotel management software company Frontdesk Anywhere has completed the integration of their website booking engine with the TripAdvisor TripConnect service and announced they are a certified partner.

Topics: Online Distribution, Company News, Partnership, TripAdvisor

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