Social Media: 9 Tips to Double your Hotel's Instagram Followers

Posted by Helena Murphy on December 3, 2015 at 9:30 AM

We've spoken about Instagram here at Frontdesk Anywhere before but still many hoteliers seem to think that a presence on Facebook or Twitter means they can tick off Social Media. Your hotel is not on Facebook yet, or you need help: read this post to start storytelling through Facebook 

Whilst both plaftorms are great ways for hotels to communicate with the community, there is a platform that is perfect for hotels that’s being widely overlooked – Instagram. 

Topics: Hotel Marketing, Social Media

4 Social Media Tips to Rule this Festive Season

Posted by Helena Murphy on November 24, 2015 at 12:00 PM

Whilst traditionally a time spent with family in the confides of our own home, more and more of us are now packing our bags and heading away for the holidays. 

So what has this got to do with your hotel's social media?

Well, according to Google latest marketing initiative 'micro-moments', the shopping experience is now defined by ‘mobile moments’. And when it comes to shopping, and trust me your potential guests are shopping, the holidays are still the busiest season. 

Topics: Hotel Marketing, Social Media, Holiday Season

Storytelling Through Facebook Images: 8 Actionable Tips for Hoteliers

Posted by Ardalan Zandian on August 6, 2015 at 7:30 AM

On July 29, 2014, a fundraiser and awareness campaign for the ALS Association named "The Ice Bucket Challenge" took social media by storm. There were many different elements that made that campaign to go viral (you can read more about "What Can the Hospitality Industry Learn from the Ice Bucket Challenge?"). One of them was the way that the ALS story was being shared. Everyone understood the power of a good story and they all contributed in the new area in storytelling using social media. 

Every hotel, every brand, and every person has a story to share, and visual storytelling via social media has become the most effective way of sharing your hotel's brand message and engaging with your guests.

Topics: Online Reputation, Social Media, Guest Experience, Storytelling

How to Use Social Media to Bolster Occupancy

Posted by Ardalan Zandian on July 29, 2015 at 7:30 AM

With all of the hype surrounding social media, it's apparent these tools are here to stay. If you effectively harness the power of social media, you can turn those Likes, Retweets, and hashtags (#) into an increased rate of room occupancy. Continue reading for a few tips on how to use social media to bolster room occupancy.

Topics: Hotel Marketing, Social Media, Room Occupancy

How Can Independent Hotels Compete With Larger Chains?

Posted by Barak Hirschowitz on July 13, 2015 at 7:30 AM

In recent years, the topic of "Independent Hotels vs Brand Hotels" has become more and more popular. It's now being discussed in every industry conference. Read more to learn about a few quick tips for independent hoteliers when competing with larger chains. 

Topics: HITEC, Social Media, Independent Hotel, Chain Hotels, Hotel Technology

Know Your Social Media Demographics! It Could Save Your Hotel Online Reputation

Posted by Ardalan Zandian on June 22, 2015 at 7:30 AM

Online reputation management means everything for hoteliers these days. With OTA's hundreds of reviews from real travelers and different social media platforms available to millions of travelers, your hotel is always in danger of losing customers with just one mistake. 

Topics: Hotel Marketing, Online Reputation, Social Media

What Can the Hospitality Industry Learn from the Ice Bucket Challenge?

Posted by Ardalan Zandian on June 16, 2015 at 7:30 AM

Let’s take a deeper look into the Ice Bucket challenge and see what kinds of viral elements it has that can help you (marketers or hotel staff) apply some simple rules to run a successful viral social media campaign, engage your guests and drive more attention to your hotel.

Topics: Hotel Marketing, Social Media, Ice Bucket Challenge

3 Steps to Attracting Chinese Millennials to Your Independent Hotel

Posted by Sophie Gallet on June 3, 2015 at 7:30 AM

As the world's most sought-after market, 1.8 million Chinese travelers visited the U.S. in 2013 and spent a record $21 billion, which was second only to Canada. However, in 2015 the number of visitors originating from China is projected to skyrocket to a staggering 4.9 million!

Topics: Hotel Marketing, Social Media, Independent Hotel, Online Review, Asian Guests

What Social Media Platforms Should Your Hotel Use?

Posted by Ardalan Zandian on May 20, 2015 at 10:35 PM

Yes! Social Media is important. Especially for hoteliers!

In today's time, when everyone is spoilt for choice, the most important marketing decision you need  to make is defining the target audience. Even if you are just a hotelier. Targeted marketing is the key of the game, and targeted marketing is, by definition, exclusionary. 

Topics: Hotel Marketing, Social Media

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