Organized Chaos: How to set your hotel's room rates?

Posted by Helena Murphy on February 17, 2016 at 9:00 AM

This month we're focusing on one of hoteliers' main concerns: it's hard, time consuming and complex to sell rooms online. We've already covered the obstacles you may face, as well as some tips to improve your hotel's website. Today we're going to focus on your rates. No one's going to book with you directly if they can get a better deal on or Expedia.

Topics: Room Occupancy, Rate Management, Online selling

Superbowl 2016: Rate Management

Posted by Helena Murphy on February 1, 2016 at 9:00 AM

By now you probably know that Superbowl 50 is being hosted in the Bay Area (-ish—it’s actually down in Santa Clara). If this is news to you don’t worry, the only NFL player I know is Tom Brady, for obvious reasons. I found out about this upcoming local extravaganza upon arrival to work last week where everyone was discussing their transit, or lack thereof, options. Aside from the excitement of having a ton of free events there’s money on people’s minds and conversation has turned to the throngs of Bay Area homeowners hoping to cash in on the big game and the week of revelry preceding it. With the growth of the sharing economy like Airbnb and HomeAway, it’s simple for people to turn their places into impromptu inns, creating dynamic supply that arises to meet demand. 

Topics: Room Occupancy, Competitive Advantage, events, Rate Management

How to Use Social Media to Bolster Occupancy

Posted by Ardalan Zandian on July 29, 2015 at 7:30 AM

With all of the hype surrounding social media, it's apparent these tools are here to stay. If you effectively harness the power of social media, you can turn those Likes, Retweets, and hashtags (#) into an increased rate of room occupancy. Continue reading for a few tips on how to use social media to bolster room occupancy.

Topics: Hotel Marketing, Social Media, Room Occupancy

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