The travel industry has been one of the fastest growing industries in the past twenty years in spite of crises and strained political relations around the globe. To date, developing countries have not profited much. While a growing number of tourists are visiting developing countries, that does not necessarily lead to improved standards of living. More hoteliers thankfully are stepping up and increasingly getting involved in sustainable tourism. We look at how Cambodia, and one property in Siem Reap, Shinta Mani, has built what TripAdvisor considers its #2 Hotel in the world, from the ashes of the brutal Khmer Rouge.