How to get your guests to book direct on their next stay

Posted by Helena Murphy on February 25, 2016 at 8:00 AM

Online Travel Agencies like Expedia, KAYAK Hotels.come are finely run machines who's primary goal is filling empty rooms. They're now the first port of call for travelers, who often bypass the hotel and go straight to these competitor analysis sites to make sure they're getting the best deal. It's easy to begrudge the listing and commission fees when in many cases much of the customer information is withheld. The upside of these sites is of course awareness and bookings through OTAs, once you have them in the door you have to take every opportunity to build the guest relationship so that they'll come direct the next time. Here are some tips to try and encourage them to stay with you the next time they visit.

Topics: Online Reputation, Partnership, Competitive Advantage, Online selling

Organized Chaos: How to set your hotel's room rates?

Posted by Helena Murphy on February 17, 2016 at 9:00 AM

 
This month we're focusing on one of hoteliers' main concerns: it's hard, time consuming and complex to sell rooms online. We've already covered the obstacles you may face, as well as some tips to improve your hotel's website. Today we're going to focus on your rates. No one's going to book with you directly if they can get a better deal on booking.com or Expedia.

Topics: Room Occupancy, Rate Management, Online selling

Three Little Words - Search Engine Optimization, for Hoteliers

Posted by Helena Murphy on February 14, 2016 at 9:00 AM

Sadly this Valentines day I have three other little(ish) words on my mind, Search Engine Optimization. In In this months blog we're writing about one of the main problems hoteliers continue to have, selling their rooms online. And let's be honest, you're never going to sell any rooms online if you're not appearing where people are looking. It's a practice you need to incorporate into your marketing strategy if you're going to succeed in today's competitive environment. Here's a blog we published last year that still relevant.

The Internet can be very complicated. Especially for hoteliers whose booking revenues depend on it. If you think about the innumerable calculations that go into every Google search to bring you the perfect information for the keyword you searched for, it can be overwhelming even for advanced programmers. 

The good news is that you don't need to be a Google engineer and nowadays, you don't really need to hire an expensive agency to do the work for you. In this article, we give you 5 key ways that you as a busy hotelier can use to improve your site's SEO (Search Engine Optimization, or how to better rank on Google) metrics.

Topics: SEO, Online selling

5 Obstacles to selling more rooms online

Posted by Helena Murphy on February 9, 2016 at 9:00 AM

Today, independent hotels have access to more tools boosting revenue than ever! However, a certain amount of know-how is needed to truly leverage revenue opportunities (such as distribution channels, social media) for independent hotels. Continue reading for 5 tips and best practices hotels can use to get more online bookings.

Topics: Competitive Advantage, Online selling

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