Top Tips for Dealing with Hotel Online Reviews

Posted by John Shortall on July 19, 2017 at 7:30 AM

Today's travelers have access to more information than ever before. Travelers have always used word-of-mouth reviews to make decisions about where to stay on their journeys. Today, online reviews sites make word-of-mouth testimonials much easier to come by. Your hotel will have to be active on these reviews sites if you are going to win bookings and increase your revenue.

Topics: Hotel Marketing, Online Reputation, Online Review

The Importance of Hotel Reviews – Infographic

Posted by Mary Smith on June 15, 2017 at 9:00 AM

This is a guest post from The Europe Hotel & Resort, one of the most popular five star luxury hotels in Ireland.

People i.e. visitors and tourists now have the ability to make a substantial difference to a hotel or a restaurant’s business through the power of a review. The digital marketing team for The Europe Hotel & Resort have put together an infographic outling the many aspects to online reviews and how hotels can find the right way to deal with them.

Topics: Online Reputation, Online Review, Guest Satisfaction

Demystifying TripAdvisor's hotel ranking system

Posted by Helena Murphy on October 24, 2015 at 4:00 PM

TripAdvisor has become the first port of call for many travellers when choosing where to stay and what to do once they've arrived in a new city. TripAdvisor was one of the first companies to take advantage of crowd-sourced or user-generated content. Since its birth in 2000, many sites like Yelp have imitated this model with great success but TripAdvisor's first mover advantage means it is the go-to site for travellers as not only does it rank properties based on user reviews, it also allows members to engage in forums on every topic you can imagine. The elusive 5-star review can turn the fortunes of a property around. But how does one get this ranking? Well, TripAdvisor's Popularity Index algorithm is based on three key ingredients:

Topics: Online Review, TripAdvisor

16 Ways to Handle Bad Online Reviews

Posted by Ardalan Zandian on August 31, 2015 at 7:30 AM

Every hotel manager knows that when a guest has a problem, the experience of resolving the issue has a profound impact on future purchases. This effect has been amplified as social media and web review sites enable customer service experiences to be widely shared with almost everyone. In fact, a 2013 survey by Zendesk found that customers are much more likely to leave a bad review on social media than they are to sing its praises. It is well understood in hospitality that "100 awesome deeds will go unrewarded online but screw up once and it is shared on TripAdvisor."

That is why getting positive online reviews on sites like Yelp, TripAdvisor, and even Google Map List (Google Plus Local) is vital, particularly as pertains to new customer acquisition. While no one wants to get negative reviews, they sometimes happen. Here are 16 ways to deal with them should they occur:

Topics: Online Reputation, Online Review, Yelp, TripAdvisor

Yelp is Cracking Down on Review Fraud. What Can Hoteliers Learn?

Posted by Ardalan Zandian on June 25, 2015 at 7:30 AM

The popular review site Yelp is trying hard to crack down on review fraud. They are actively looking for businesses that are trying to buy reviews and alerting visitors to Yelp! of the potential fraud. This is important because it enhances the integrity of the review process. Yelp's actions offer serious lessons for hoteliers trying to encourage guests to leave positive reviews and deal with potentially false reviews of their establishment.

Topics: Online Reputation, Online Review, Yelp

Apple Maps Hotel Reviews: What it Means for Independent Hotels

Posted by Ardalan Zandian on June 15, 2015 at 7:30 AM

Finally, Apple has released a new review feature to the "Maps" app. Now independent hotels can highlight their hard earned reviews to over 800 million Apple mobile, desktop, and tablet devices. Continue reading to learn more about the implications of this new feature for independent hotels.

Topics: Independent Hotel, Apple Maps, Online Review

3 Steps to Attracting Chinese Millennials to Your Independent Hotel

Posted by Sophie Gallet on June 3, 2015 at 7:30 AM

As the world's most sought-after market, 1.8 million Chinese travelers visited the U.S. in 2013 and spent a record $21 billion, which was second only to Canada. However, in 2015 the number of visitors originating from China is projected to skyrocket to a staggering 4.9 million!

Topics: Hotel Marketing, Social Media, Independent Hotel, Online Review, Asian Guests

Frontdesk Anywhere in the Elite Eight of Capterra Review Madness

Posted by Sophie Gallet on May 5, 2015 at 9:08 AM

This year, March Madness was not just for college hoops. Business software got involved as well with Capterra's Review Madness. Sixty-four different business software companies were ranked in brackets. They competed by collecting reviews each week. We are proud to announce that, with your help, Frontdesk Anywhere made the Elite Eight. This is quite an accomplishment, and we are grateful to all those who left positive reviews of our software that helped us achieve this incredible result.

Topics: Company News, Capterra, Online Review, Frontdesk Anywhere Features

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