They're demanding, the most difficult to please, and can be annoying; but Millennials represent a staggering amount of buying power and wealth that cannot be ignored. With a staggering 80 million millennials in America, this generation makes up about 25% of the entire population. More importantly, millennials represent more than $200 billion in buying power each year and have a high expectations for your small independent hotel. As a result, it's important to know what they are looking for and how to avoid displeasing this generation. Continue reading to learn 10 reasons millennials are not staying at your independent hotel.