The Ultimate Formula to Attract Global Travelers to Your Independent Hotel

Posted by Ardalan Zandian on July 15, 2015 at 11:23 AM

International travel is picking up like never before.  According to a press release from the World Tourism Organization, international tourists reached 1,138 million in 2014, which was a 4.7% increase over the previous year and responsible for $1.5 trillion in revenue. With an increasing number of international travelers setting their destination to the U.S., it's imperative for independent hotels to cash in. Use the following information to help attract international travelers to your independent hotel.

Topics: Hotel Marketing, Independent Hotel, Global Travelers

How Can Independent Hotels Compete With Larger Chains?

Posted by Barak Hirschowitz on July 13, 2015 at 7:30 AM

In recent years, the topic of "Independent Hotels vs Brand Hotels" has become more and more popular. It's now being discussed in every industry conference. Read more to learn about a few quick tips for independent hoteliers when competing with larger chains. 

Topics: HITEC, Social Media, Independent Hotel, Chain Hotels, Hotel Technology

10 Reasons Millennials Are Not Staying At Your Independent Hotel

Posted by Ardalan Zandian on July 2, 2015 at 7:30 AM

They're demanding, the most difficult to please, and can be annoying; but Millennials represent a staggering amount of buying power and wealth that cannot be ignored. With a staggering 80 million millennials in America, this generation makes up about 25% of the entire population. More importantly, millennials represent more than $200 billion in buying power each year and have a high expectations for your small independent hotel. As a result, it's important to know what they are looking for and how to avoid displeasing this generation. Continue reading to learn 10 reasons millennials are not staying at your independent hotel.

Topics: Hotel Marketing, Online Booking Engine, Online Distribution, Independent Hotel, Millennial Guests

Independent Hoteliers: Why We Love Technology (And You Should, Too!)

Posted by Sophie Gallet on June 24, 2015 at 6:18 PM

Hospitality is known as a legacy industry. For decades, independent hotels and management groups had little access to technology to compete with larger chains. However over the last years the technology landscape has changed tremendously. Now is an exciting time for the hotel industry.

Topics: HITEC, Independent Hotel, Hotel Technology

Apple Maps Hotel Reviews: What it Means for Independent Hotels

Posted by Ardalan Zandian on June 15, 2015 at 7:30 AM

Finally, Apple has released a new review feature to the "Maps" app. Now independent hotels can highlight their hard earned reviews to over 800 million Apple mobile, desktop, and tablet devices. Continue reading to learn more about the implications of this new feature for independent hotels.

Topics: Independent Hotel, Apple Maps, Online Review

Improving the Hotel Online Distribution Mix With GDS

Posted by Ardalan Zandian on June 10, 2015 at 8:00 AM

Over the last 20 years the Internet has transformed the travel industry, creating a home for a vast number of travel websites and online travel agents. Websites such as Travelocity, Expedia, Orbitz and have vastly increased their market share over the last decade and online bookings now represent more than half of all travel reservations made. More interesting stats here.

Topics: Online Distribution, Independent Hotel

3 Steps to Attracting Chinese Millennials to Your Independent Hotel

Posted by Sophie Gallet on June 3, 2015 at 7:30 AM

As the world's most sought-after market, 1.8 million Chinese travelers visited the U.S. in 2013 and spent a record $21 billion, which was second only to Canada. However, in 2015 the number of visitors originating from China is projected to skyrocket to a staggering 4.9 million!

Topics: Hotel Marketing, Social Media, Independent Hotel, Online Review, Asian Guests

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