How to Attract European Travelers to Your Hotel

Posted by Ardalan Zandian on July 22, 2015 at 7:30 AM

 

European Travelers Are Visiting America in Record Numbers! How You Can Attract Them to Your Hotel.

Over 75 million international travelers visited the United States in 2014, with nearly 13 million of those coming from Europe. These European travelers represent a huge opportunity for American hoteliers looking to expand their business. Your hotel will want to develop a strategy to attract these European travelers.

Topics: Hotel Marketing, European Guests

The Ultimate Formula to Attract Global Travelers to Your Independent Hotel

Posted by Ardalan Zandian on July 15, 2015 at 11:23 AM

International travel is picking up like never before.  According to a press release from the World Tourism Organization, international tourists reached 1,138 million in 2014, which was a 4.7% increase over the previous year and responsible for $1.5 trillion in revenue. With an increasing number of international travelers setting their destination to the U.S., it's imperative for independent hotels to cash in. Use the following information to help attract international travelers to your independent hotel.

Topics: Hotel Marketing, Independent Hotel, Global Travelers

Six Simple Ways Asian Hoteliers Can Attract American Travelers

Posted by Ardalan Zandian on July 9, 2015 at 7:30 AM

According to the U.S. State Department, about 33% of Americans hold a valid passport. That means about 109 million potential customers for your Asian property! However, of these, only about 4 million U.S. tourists make it to Asia each year. That’s only a fraction of the roughly 10 million who visit Europe, the most popular travel destination, according to the federal Office of Travel and Tourism Industries.

Topics: Hotel Marketing

10 Reasons Millennials Are Not Staying At Your Independent Hotel

Posted by Ardalan Zandian on July 2, 2015 at 7:30 AM

They're demanding, the most difficult to please, and can be annoying; but Millennials represent a staggering amount of buying power and wealth that cannot be ignored. With a staggering 80 million millennials in America, this generation makes up about 25% of the entire population. More importantly, millennials represent more than $200 billion in buying power each year and have a high expectations for your small independent hotel. As a result, it's important to know what they are looking for and how to avoid displeasing this generation. Continue reading to learn 10 reasons millennials are not staying at your independent hotel.

Topics: Hotel Marketing, Online Booking Engine, Online Distribution, Independent Hotel, Millennial Guests

Know Your Social Media Demographics! It Could Save Your Hotel Online Reputation

Posted by Ardalan Zandian on June 22, 2015 at 7:30 AM

Online reputation management means everything for hoteliers these days. With OTA's hundreds of reviews from real travelers and different social media platforms available to millions of travelers, your hotel is always in danger of losing customers with just one mistake. 

Topics: Hotel Marketing, Online Reputation, Social Media

What Can the Hospitality Industry Learn from the Ice Bucket Challenge?

Posted by Ardalan Zandian on June 16, 2015 at 7:30 AM

Let’s take a deeper look into the Ice Bucket challenge and see what kinds of viral elements it has that can help you (marketers or hotel staff) apply some simple rules to run a successful viral social media campaign, engage your guests and drive more attention to your hotel.

Topics: Hotel Marketing, Social Media, Ice Bucket Challenge

3 Steps to Attracting Chinese Millennials to Your Independent Hotel

Posted by Sophie Gallet on June 3, 2015 at 7:30 AM

As the world's most sought-after market, 1.8 million Chinese travelers visited the U.S. in 2013 and spent a record $21 billion, which was second only to Canada. However, in 2015 the number of visitors originating from China is projected to skyrocket to a staggering 4.9 million!

Topics: Hotel Marketing, Social Media, Independent Hotel, Online Review, Asian Guests

Is Your Booking Engine Mobile Optimized?

Posted by Ardalan Zandian on May 28, 2015 at 7:00 AM

According to Criteo's travel flash report, during the first six months of 2014, a staggering 40% of American travelers booked their reservations on mobile devices, which was a 20% increase over the previous year's numbers. Due to the instant and convenient nature of mobile devices, travelers prefer this method for making reservations, instead of having to call a hotel for reservations.

Topics: Hotel Marketing, Online Booking Engine, Mobile, Direct Booking, Frontdesk Anywhere Features

What Social Media Platforms Should Your Hotel Use?

Posted by Ardalan Zandian on May 20, 2015 at 10:35 PM

Yes! Social Media is important. Especially for hoteliers!

In today's time, when everyone is spoilt for choice, the most important marketing decision you need  to make is defining the target audience. Even if you are just a hotelier. Targeted marketing is the key of the game, and targeted marketing is, by definition, exclusionary. 

Topics: Hotel Marketing, Social Media

Marketing with Booking.com [Webinar Wrap-up]

Posted by Sophie Gallet on November 24, 2014 at 4:48 PM

Our outdoor hospitality specialist, Deb Kohls, regularly organizes webinars for our campground and RV park users. The last webinar was on November 5th and the topic was: Marketing with Booking.com. 

Topics: Hotel Marketing, Distribution Channels (OTA), Partnership

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