Top Tips for Dealing with Hotel Online Reviews

Posted by John Shortall on July 19, 2017 at 7:30 AM

Today's travelers have access to more information than ever before. Travelers have always used word-of-mouth reviews to make decisions about where to stay on their journeys. Today, online reviews sites make word-of-mouth testimonials much easier to come by. Your hotel will have to be active on these reviews sites if you are going to win bookings and increase your revenue.

Topics: Hotel Marketing, Online Reputation, Online Review

Top 10 Ways to Increase your Hotels Revenue

Posted by John Shortall on May 22, 2017 at 9:00 AM

Today, independent hotels have access to more tools boosting revenue than ever!

However, a certain amount of know-how is needed to truly leverage revenue opportunities (such as distribution channels, social media) for independent hotels. Continue reading for 10 tips and best practices for independent hotels to bolster revenue management.

Topics: Hotel Marketing, Revenue Management, Independent Hotel, Hotel Management

Decide and Don't Dither With Your Data

Posted by John Shortall on December 14, 2016 at 9:00 AM

You have Google Analytics. Great start. You run weekly traffic reports on your website. Wonderful. Let's just say you are even crunching the numbers. Okay. But are you making the right decisions as a result? Or, are you passing the buck to the so-called "experts" and allowing them decide for you? Sad but true, the latter more often than not produces decks, not decisions and speech patterns that mimic politicians that ultimately destroys the value of the data. Lesson: You decide. And to decide right, know right.

Topics: Hotel Marketing, Hotel Management

Best Practices for Text-Messaging with Guests

Posted by Mallory Hull on April 29, 2016 at 11:30 AM

This is a guest post from Checkmate, a provider of SMS communication tools for hotels.

Mobile messaging has changed the way that people communicate. Every day, new articles and studies are released showing that consumers now prefer text-messages to phone calls. This shift is especially relevant to hotels and other service businesses, where nearly 80% of consumers favor businesses that offer text message capabilities and 86% of customers will pay more for better customer experiences.

Topics: Hotel Marketing, Mobile, Guest Satisfaction

How It Works: Automated Emails

Posted by John Shortall on December 15, 2015 at 6:00 AM

Why It Is Important:

Save Time and Effort by Automating Your Messages

Frontdesk Anywhere allows you to set up automatic messages to be sent send to your guests at key intervals before, during and after their stay. This takes the manual labor out of communicating with your guests and ensures they’re delivered the right message at the right time.

Topics: Hotel Marketing, How It Works

Social Media: 9 Tips to Double your Hotel's Instagram Followers

Posted by Helena Murphy on December 3, 2015 at 9:30 AM

We've spoken about Instagram here at Frontdesk Anywhere before but still many hoteliers seem to think that a presence on Facebook or Twitter means they can tick off Social Media. Your hotel is not on Facebook yet, or you need help: read this post to start storytelling through Facebook 

Whilst both plaftorms are great ways for hotels to communicate with the community, there is a platform that is perfect for hotels that’s being widely overlooked – Instagram. 

Topics: Hotel Marketing, Social Media

4 Social Media Tips to Rule this Festive Season

Posted by Helena Murphy on November 24, 2015 at 12:00 PM

Whilst traditionally a time spent with family in the confides of our own home, more and more of us are now packing our bags and heading away for the holidays. 

So what has this got to do with your hotel's social media?

Well, according to Google latest marketing initiative 'micro-moments', the shopping experience is now defined by ‘mobile moments’. And when it comes to shopping, and trust me your potential guests are shopping, the holidays are still the busiest season. 

Topics: Hotel Marketing, Social Media, Holiday Season

5 Easy Ways to Grow Your Hotel Subscriber List

Posted by John Shortall on November 6, 2015 at 11:00 AM

Email marketing - and especially targeted emailing - is a proven method for independent hoteliers to increase repeat guests, direct bookings and keep hotel occupancy up year round - at a minimal cost. Sounds interesting, right? So where do we start?

Topics: Hotel Marketing

6 Ways Your Independent Hotel Can Gain a Competitive Advantage Over Competition

Posted by Shane Barry on August 25, 2015 at 7:30 AM

The hospitality industry is always growing with newer hotels consistently entering the industry, which means, the competition is always heating up. While there are several ways of attracting travelers to your hotel, some methods are simply more effective than others. Continue reading to learn a few of the top ways to differentiate your hotel from the competition and win more loyal guests.

Topics: Hotel Marketing

How to Use Social Media to Bolster Occupancy

Posted by Ardalan Zandian on July 29, 2015 at 7:30 AM

With all of the hype surrounding social media, it's apparent these tools are here to stay. If you effectively harness the power of social media, you can turn those Likes, Retweets, and hashtags (#) into an increased rate of room occupancy. Continue reading for a few tips on how to use social media to bolster room occupancy.

Topics: Hotel Marketing, Social Media, Room Occupancy

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