Identify your target guest and see your revenues soar

  This month we're dedicating our blog to the various ways you can increase revenue. One way to get there is by getting a handle on your target guest. Understanding who your ...
Read More

Following in the Footsteps of TripAdvisor, Google Now Provides Instant Booking for Hotels

Just like TripAdvisor, Google users can now book a hotel room without ever leaving google. Whether consumers are searching for lava lamps or hotel rooms, Google has always ...
Read More

Google Goes for the Hotel Longtail: Hotel Price Ads (HPA) Explained

    Since Google's purchase of ITA Software in 2010, the company has been moving quickly to create additional travel products including Google Hotel Finder and Google Hotel ...
Read More

How Hotels Can Beat the OTAs at Their Own Game

    When I was working as a travel agent during the early 2000's, people routinely came into the agency to plan their travel arrangements. Online Travel Agencies (OTAs) were ...
Read More