How to Improve your Direct Bookings

Posted by John Shortall on July 5, 2017 at 10:00 AM

There’s no doubting Online Travel Agencies (OTAs) like Expedia and Booking.com are a great way of bringing traffic to your website. They promote your property to a global audience you would never reach otherwise. They're like an online billboard for your property and are often a great source of additional revenues, but they shouldn't always outperform your direct bookings.

Your hotel website and booking engine are where you have the greatest control over your property's image, rates, margins and other essential factors that make an impression on potential guests. 

Topics: Revenue Management, Direct Booking

Guest Post: Why the direct booking battle has only just begun

Posted by Asad Dhunna on June 25, 2016 at 12:00 PM

This is a guest post from Triptease, a provider of digital tools for hotels and guests.

There’s a battle out there. Direct bookings against OTAs. Which one will win the minds and the money of eager travellers around the world? Is it the case that only one can win, or must we find a new booking path that creates a better balance?

Topics: Online Distribution, Direct Booking, Online Bookings

Payne Mansion increases its Direct Bookings by 25%

Posted by Helena Murphy on February 22, 2016 at 11:00 AM

The Payne Mansion was recently refurbished and is the creation of Curlett & Cuthbertson. One of few buildings to survive the great fire of 1906, it's registered with the California Historical Society. The result is astonishing: full of charm and Victorian character.  

While the Payne Mansion has gone through several phases of major renovations to bring modern day technology and comfort, it is still a showcase of classic Victorian-era architecture and exquisite craftsmanship, retaining all of its original design, charm and beauty. Thanks to its proximity to San Francisco's major sights like Fishermans Wharf and Chinatown, it's a favourite for all types of travellers and regularly hosts weddings and events. 

Since coming on board with Frontdesk Anywhere, the management team has enjoyed the userfriendliness of the system, the ability to access the PMS anytime, anywhere and has witnessed a dramatic increase in direct bookings.

Topics: Customer Success Stories, Direct Booking, Partnership, Payne Mansion

Are hotel direct bookings dead?

Posted by Helena Murphy on January 26, 2016 at 10:00 AM

There are giants in the hospitality world that dominate the landscape of hotel online bookings. Love them or hate them, they bring a lot of business in; they’re expensive, but no one can compete with their marketing budgets and the online exposure that they command. But are direct bookings a thing of the past? Well, only if you let them, and there are a few ways to increase your most valuable channel.

Topics: Direct Booking, Distribution Channels (OTA)

[Wrap-Up] The Independent Hotel Academy - San Francisco session

Posted by Sophie Gallet on November 23, 2015 at 7:00 AM

Last Tuesday, we hosted our first Independent Hotel Academy session in San Francisco, in our headquarters.

We gathered hotel industry and technology experts: Christina Norair fron RevinateDan Yacker from Duetto and Nadim El Manawy from Frontdesk Anywhere

New technology available for independent hotels to compete with larger chains, best practices for room pricing and guest engagement were some of the topics discussed during the educational event.

Topics: Revenue Management, Online Reputation, Direct Booking, Independent Hotel, Hotel Management, Free Event, Hotel Technology

[Wrap-Up] The Independent Hotel Academy - Florida sessions

Posted by Sophie Gallet on September 10, 2015 at 8:30 AM

In August, we held the first sessions of our Independent Hotel Academy with three best of breed partners: Revinate, Duetto & TripTease.

It was an exciting opportunity to learn both from experts in online reputation, revenue management, channel and online distribution, and general hotel management, but also from independent hoteliers’ unique experiences and visions.
We’d like to thank all the participants who made the events a success, and convinced us we should host more educational seminars in the States and beyond.

For those of you who couldn't attend the event, get ready as we’ll release the dates for the next events soon. Follow us on LinkedIn, Facebook (you'll find pictures of the events there too) or subscribe to our blog to get the invitations.

In the meantime, I'd like to share with you some of the key takeaways I gathered from this session of the Independent Hotel Academy:

Topics: Revenue Management, Online Reputation, Direct Booking, Independent Hotel, Hotel Management, Free Event, Hotel Technology

5 Ways to Wow Guests with Your Online Booking

Posted by Ardalan Zandian on July 20, 2015 at 7:30 AM

Today's online travel agencies (OTAs) like Priceline are a crucial component of advertising for countless independent hotels, especially for filling rooms at the last minute or during low booking seasons. However, you should make sure not to miss the opportunity to delight guests with your own booking process. Continue reading for five easy ways to make sure you wow your guest with your online booking process before they ever set foot in your lobby.

Topics: Online Booking Engine, Direct Booking, Distribution Channels (OTA), Guest Experience

Measuring the Costs and Benefits of Direct Hotel Bookings vs OTA's

Posted by John Shortall on June 4, 2015 at 7:30 AM

The distribution landscape for hotels is changing and becoming more complex with each passing day. In January of 2015, Expedia purchased Travelocity and agreed to purchase Orbitz Worldwide the previous month. Not to be outdone by Expedia, another OTA giant The Priceline Group countered with its acquisition of Rocketmiles in February.

Topics: Online Booking Engine, Online Distribution, Direct Booking, Distribution Channels (OTA)

Is Your Booking Engine Mobile Optimized?

Posted by Ardalan Zandian on May 28, 2015 at 7:00 AM

According to Criteo's travel flash report, during the first six months of 2014, a staggering 40% of American travelers booked their reservations on mobile devices, which was a 20% increase over the previous year's numbers. Due to the instant and convenient nature of mobile devices, travelers prefer this method for making reservations, instead of having to call a hotel for reservations.

Topics: Hotel Marketing, Online Booking Engine, Mobile, Direct Booking, Frontdesk Anywhere Features

Frontdesk Anywhere Announces New Responsive Online Booking Engine

Posted by John Shortall on March 31, 2015 at 9:11 AM

Frontdesk Anywhere, an award winning leader in cloud based property management software for the hotel industry today announced the release of its third generation, mobile optimized online booking engine.

Topics: Online Booking Engine, Online Distribution, Direct Booking, Frontdesk Anywhere Features

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