4 Steps to Improved Guest Satisfaction for Independent Hotels

Posted by Carolyn Murphy on August 13, 2015 at 7:30 AM
As hoteliers, we often focus so much on delighti ng our guests while on-property that we forget about our pre-arrival impression. Guest satisfaction begins during the information gathering stage, where prospective guests consult hotel websites, social media, online travel agencies (OTAs) and online review sites to ask for advice or validate recommendations. How your hotel is positioned across these sites and how you communicate with prospective guests is critical to capturing the initial booking and beginning your relationship with your guests. Here are 4 s teps to improving your guest s atisfaction, even before the guest arrives on the property.

Topics: Guest Experience, Customer Satisfaction

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