Today, January 28th, is data protection day. For too long, the hotel sector has been viewed as a soft target by hackers seeking to steal guest data. While some hoteliers take guest data security seriously, there are still too many operators using inadequate technology and processes to fully protect data. We've seen plenty of stories of serious data breaches creeping into the news on a regular basis and the hotel industry hasn’t escaped attention. Large organizations such as Wyndham Worldwide Group, Radisson Hotels Group, Tripadvisor and Facebook have been hit in recent times and have received the type of publicity no business needs.