How to get your guests to book direct on their next stay

Posted by Helena Murphy on February 25, 2016 at 8:00 AM

Online Travel Agencies like Expedia, KAYAK Hotels.come are finely run machines who's primary goal is filling empty rooms. They're now the first port of call for travelers, who often bypass the hotel and go straight to these competitor analysis sites to make sure they're getting the best deal. It's easy to begrudge the listing and commission fees when in many cases much of the customer information is withheld. The upside of these sites is of course awareness and bookings through OTAs, once you have them in the door you have to take every opportunity to build the guest relationship so that they'll come direct the next time. Here are some tips to try and encourage them to stay with you the next time they visit.

Topics: Online Reputation, Partnership, Competitive Advantage, Online selling

5 Obstacles to selling more rooms online

Posted by Helena Murphy on February 9, 2016 at 9:00 AM

Today, independent hotels have access to more tools boosting revenue than ever! However, a certain amount of know-how is needed to truly leverage revenue opportunities (such as distribution channels, social media) for independent hotels. Continue reading for 5 tips and best practices hotels can use to get more online bookings.

Topics: Competitive Advantage, Online selling

Superbowl 2016: Rate Management

Posted by Helena Murphy on February 1, 2016 at 9:00 AM

By now you probably know that Superbowl 50 is being hosted in the Bay Area (-ish—it’s actually down in Santa Clara). If this is news to you don’t worry, the only NFL player I know is Tom Brady, for obvious reasons. I found out about this upcoming local extravaganza upon arrival to work last week where everyone was discussing their transit, or lack thereof, options. Aside from the excitement of having a ton of free events there’s money on people’s minds and conversation has turned to the throngs of Bay Area homeowners hoping to cash in on the big game and the week of revelry preceding it. With the growth of the sharing economy like Airbnb and HomeAway, it’s simple for people to turn their places into impromptu inns, creating dynamic supply that arises to meet demand. 

Topics: Room Occupancy, Competitive Advantage, events, Rate Management

How much does a cloud PMS cost?

Posted by Helena Murphy on January 23, 2016 at 9:30 AM

One of the most important considerations when choosing a cloud property management system is cost. How much will it cost to deploy a cloud PMS?

Topics: Frontdesk Anywhere Features, Cloud-Based, Competitive Advantage, PMS

3 reasons to invest in technology?

Posted by Helena Murphy on January 16, 2016 at 9:30 AM

The only constant in life is change. If you want your hotel to survive, and to grow, not only do you need to keep up with change but also you need to be a change leader. Embracing new technology is no longer a one-time practice, but something you should look at as a continual process. However this investment should pay off with improvements in operations, security, and revenue generation for your hotel.

Topics: Hotel Technology, Competitive Advantage

Hotel Amenity Unbundling

Posted by Helena Murphy on January 12, 2016 at 10:30 AM

Adding Incremental Revenue with Amenity Add-ons

While the hallmark of the hotel industry has traditionally been service levels, there’s a new trend emerging. A trend which invites guests to forego amenities or choose reduced service levels in order to gain a lower nightly rate. It was only a matter of time before the hotel industry chose to follow the airlines into this era of “unbundling”.

Topics: Competitive Advantage, Trends

5 questions to ask when choosing a website development company

Posted by Helena Murphy on December 17, 2015 at 9:30 AM

It's hard to underestimate the importance of your hotel website.
In order to give your property the best chance of success in a highly competitive marketplace, creating a great brand experience for your customers via an easy to navigate website is no longer a "nice to have" but a must.

With the great waves of marketing change over the past few years the social and mobile web has given hoteliers the power to choose on many different platforms. All this competition however leaves you with the task of finding the right development company to deliver your hotel's message to your potential guests in the most efficient and effective way possible. Travel Tech Strategies have shortlisted 5 key questions to ask: 

 

Topics: Hotel Website, Competitive Advantage

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