16 Ways to Handle Bad Online Reviews

Every hotel manager knows that when a guest has a problem, the experience of resolving the issue has a profound impact on future purchases. This effect has been amplified as ...
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Is There Room for Personality at Independent Hotels?

Even in today's age of information, there is still plenty of room for personality in your independent hotel's marketing scheme. As a matter of fact, communicating your brand's ...
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What Hoteliers Need to Know About Business Travelers

No matter where your hotel is, business travelers represent a great opportunity. They have more disposable income than the average person on vacation, make good repeat ...
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6 Ways Your Independent Hotel Can Gain a Competitive Advantage Over Competition

The hospitality industry is always growing with newer hotels consistently entering the industry, which means, the competition is always heating up. While there are several ways ...
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Show a Little Love: Creating Emotional Connections with Your Guests

Today, people expect a lot more of the people they do business with. This includes the hotels they stay at. It is not enough for your hotel to provide efficient customer ...
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Why Do TripAdvisor Reviews Matter for Hoteliers?

The Internet has changed practically everything, especially the way your guests travel. With the emergence of social media and various consumer review sites, TripAdvisor has ...
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6 Ways to Pad Your Independent Hotel's Bottom Line with Upselling

Undoubtedly, the best way to bolster your hotel's revenue is to upsell. However, not all extras are created equally. It's vital to offer guests value-added products and ...
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4 Advantages of Cloud-Based Tools For Independent Hotels

Cloud-based tools represent an upgrade in virtually every aspect of business systems, by not only removing the need to install and manage servers and software directly, but ...
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A Beginner's Guide to Google Analytics for Hotels

Google Analytics is arguably one of the most powerful web analytics applications available today whether you are an expert or just a beginner. And even better, it's entirely ...
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4 Steps to Improved Guest Satisfaction for Independent Hotels

As hoteliers, we often focus so much on delighti ng our guests while on-property that we forget about our pre-arrival impression. Guest satisfaction begins during the ...
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