Quick tips to cut your hotel's costs

Posted by Helena Murphy on March 9, 2016 at 9:00 AM

This month we're dedicating our blog to the various ways you can increase revenue. According to the United Nations World Tourism Organization (WTO), a record breaking 1.2 billion tourists travelled abroad in 2015. Europe, the Americas, Asia and the Pacific all recorded about 5% increases in international arrivals. Although this is great news for the industry, hotel owners and managers are always looking for higher margins. One way to get there is by cutting your hotel's running costs:

Topics: Increase Revenue, Cost Saving Tips

How to get your guests to book direct on their next stay

Posted by Helena Murphy on February 25, 2016 at 8:00 AM

Online Travel Agencies like Expedia, KAYAK Hotels.come are finely run machines who's primary goal is filling empty rooms. They're now the first port of call for travelers, who often bypass the hotel and go straight to these competitor analysis sites to make sure they're getting the best deal. It's easy to begrudge the listing and commission fees when in many cases much of the customer information is withheld. The upside of these sites is of course awareness and bookings through OTAs, once you have them in the door you have to take every opportunity to build the guest relationship so that they'll come direct the next time. Here are some tips to try and encourage them to stay with you the next time they visit.

Topics: Online Reputation, Partnership, Competitive Advantage, Online selling

The Independent Hotel Academy - Bangkok

Posted by Nick Wright on February 23, 2016 at 6:30 AM

Greetings from Bangkok!

ทักทายจากกรุงเทพฯ

On Wednesday the 17th of February we held our first Independent Hotel Academy of 2016, which follows on from the success of our academy in Koh Samui last December. The venue, this time, was closer to home in the bustling Sukhumvit district of Bangkok. Frontdesk Anywhere, in collaboration with Louis T Collection, hosted independent hoteliers and multi-property hotel groups in an educational session on hotel cloud technology, the guest experience and changing trends in Chinese outbound tourism. Dozens of hotel managers, owners and consultants from across Bangkok attended the educational and networking. Thank you to everyone who attended the seminar and made the evening a worthwhile and enjoyable experience.

Topics: Independent Hotel, Free Event

Payne Mansion increases its Direct Bookings by 25%

Posted by Helena Murphy on February 22, 2016 at 11:00 AM

The Payne Mansion was recently refurbished and is the creation of Curlett & Cuthbertson. One of few buildings to survive the great fire of 1906, it's registered with the California Historical Society. The result is astonishing: full of charm and Victorian character.  

While the Payne Mansion has gone through several phases of major renovations to bring modern day technology and comfort, it is still a showcase of classic Victorian-era architecture and exquisite craftsmanship, retaining all of its original design, charm and beauty. Thanks to its proximity to San Francisco's major sights like Fishermans Wharf and Chinatown, it's a favourite for all types of travellers and regularly hosts weddings and events. 

Since coming on board with Frontdesk Anywhere, the management team has enjoyed the userfriendliness of the system, the ability to access the PMS anytime, anywhere and has witnessed a dramatic increase in direct bookings.

Topics: Customer Success Stories, Direct Booking, Partnership, Payne Mansion

How It Works: Rate Classes

Posted by John Shortall on February 18, 2016 at 12:00 PM

Why It Is Important:

Define Your Pricing Structure Then Start Selling Your Rooms

Configuring your hotels room prices is perhaps the most fundamental component in using your Property Management System. Luckily, with Frontdesk Anywhere you have a large range of options in how you want to set these prices up. To make things as easy as possible for you, we’ve broken this down into several key steps here. Once you’ve got these covered, you can sell your rooms online and watch your occupancy rise.

Topics: How It Works

Organized Chaos: How to set your hotel's room rates?

Posted by Helena Murphy on February 17, 2016 at 9:00 AM

 
This month we're focusing on one of hoteliers' main concerns: it's hard, time consuming and complex to sell rooms online. We've already covered the obstacles you may face, as well as some tips to improve your hotel's website. Today we're going to focus on your rates. No one's going to book with you directly if they can get a better deal on booking.com or Expedia.

Topics: Room Occupancy, Rate Management, Online selling

Three Little Words - Search Engine Optimization, for Hoteliers

Posted by Helena Murphy on February 14, 2016 at 9:00 AM

Sadly this Valentines day I have three other little(ish) words on my mind, Search Engine Optimization. In In this months blog we're writing about one of the main problems hoteliers continue to have, selling their rooms online. And let's be honest, you're never going to sell any rooms online if you're not appearing where people are looking. It's a practice you need to incorporate into your marketing strategy if you're going to succeed in today's competitive environment. Here's a blog we published last year that still relevant.

The Internet can be very complicated. Especially for hoteliers whose booking revenues depend on it. If you think about the innumerable calculations that go into every Google search to bring you the perfect information for the keyword you searched for, it can be overwhelming even for advanced programmers. 

The good news is that you don't need to be a Google engineer and nowadays, you don't really need to hire an expensive agency to do the work for you. In this article, we give you 5 key ways that you as a busy hotelier can use to improve your site's SEO (Search Engine Optimization, or how to better rank on Google) metrics.

Topics: SEO, Online selling

5 Obstacles to selling more rooms online

Posted by Helena Murphy on February 9, 2016 at 9:00 AM

Today, independent hotels have access to more tools boosting revenue than ever! However, a certain amount of know-how is needed to truly leverage revenue opportunities (such as distribution channels, social media) for independent hotels. Continue reading for 5 tips and best practices hotels can use to get more online bookings.

Topics: Competitive Advantage, Online selling

Superbowl 2016: Rate Management

Posted by Helena Murphy on February 1, 2016 at 9:00 AM

By now you probably know that Superbowl 50 is being hosted in the Bay Area (-ish—it’s actually down in Santa Clara). If this is news to you don’t worry, the only NFL player I know is Tom Brady, for obvious reasons. I found out about this upcoming local extravaganza upon arrival to work last week where everyone was discussing their transit, or lack thereof, options. Aside from the excitement of having a ton of free events there’s money on people’s minds and conversation has turned to the throngs of Bay Area homeowners hoping to cash in on the big game and the week of revelry preceding it. With the growth of the sharing economy like Airbnb and HomeAway, it’s simple for people to turn their places into impromptu inns, creating dynamic supply that arises to meet demand. 

Topics: Room Occupancy, Competitive Advantage, events, Rate Management

4 ways to protect your guests information

Posted by Helena Murphy on January 28, 2016 at 11:30 AM

Today, January 28th, is data protection day. For too long, the hotel sector has been viewed as a soft target by hackers seeking to steal guest data. While some hoteliers take guest data security seriously, there are still too many operators using inadequate technology and processes to fully protect data. We've seen plenty of stories of serious data breaches creeping into the news on a regular basis and the hotel industry hasn’t escaped attention. Large organizations such as Wyndham Worldwide Group, Radisson Hotels Group, Tripadvisor and Facebook have been hit in recent times and have received the type of publicity no business needs.

Topics: Online Reputation, Partnership, Credit Cards, Data Protection

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