Yelp is Cracking Down on Review Fraud. What Can Hoteliers Learn?

The popular review site Yelp is trying hard to crack down on review fraud. They are actively looking for businesses that are trying to buy reviews and alerting visitors to ...
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Independent Hoteliers: Why We Love Technology (And You Should, Too!)

Hospitality is known as a legacy industry. For decades, independent hotels and management groups had little access to technology to compete with larger chains. However over the ...
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How It Works: Display Colors

Why It Is Important: Customize Your Room, Guest, and House Keeping Statuses Easily Display colors let you retrieve information about the status of rooms by directly looking at ...
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Know Your Social Media Demographics! It Could Save Your Hotel Online Reputation

Online reputation management means everything for hoteliers these days. With OTA's hundreds of reviews from real travelers and different social media platforms available to ...
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What Can the Hospitality Industry Learn from the Ice Bucket Challenge?

Let’s take a deeper look into the Ice Bucket challenge and see what kinds of viral elements it has that can help you (marketers or hotel staff) apply some simple rules to run a ...
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Apple Maps Hotel Reviews: What it Means for Independent Hotels

Finally, Apple has released a new review feature to the "Maps" app. Now independent hotels can highlight their hard earned reviews to over 800 million Apple mobile, desktop, ...
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Frontdesk Anywhere Partners Join Forces To Enhance Revenue Management

Louis T Collection, a rising new player in Asia’s hospitality arena has partnered with PriceMatch, a cloud-based revenue management system with proven results of increasing ...
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Improving the Hotel Online Distribution Mix With GDS

Over the last 20 years the Internet has transformed the travel industry, creating a home for a vast number of travel websites and online travel agents. Websites such as ...
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Measuring the Costs and Benefits of Direct Hotel Bookings vs OTA's

The distribution landscape for hotels is changing and becoming more complex with each passing day. In January of 2015, Expedia purchased Travelocity and agreed to purchase ...
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3 Steps to Attracting Chinese Millennials to Your Independent Hotel

As the world's most sought-after market, 1.8 million Chinese travelers visited the U.S. in 2013 and spent a record $21 billion, which was second only to Canada. However, in ...
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