Pamela Barnhill

Ms. Barnhill Pamela Barnhill President & COO IHT and IBC Hotels Pamela J.W. Barnhill is the president and COO of InnDependent Boutique Collection (IBC)and also serves as president and COO of InnSuites Hospitality Trust (IHT) headquartered in Phoenix.

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Finding the right balance in your hotel: Technology versus Human Touch

Posted by Pamela Barnhill on December 11, 2015 at 12:00 PM

Should a hotel or a company servicing hotels stress automation as much as or more than the human touch? Finding the right mix is ever more important when it comes to the changing dynamics of purchasing power. While technology is evolving at a pace that couldn’t have been foreseen, we continue to push not only ourselves but also those around us to do more with less. As hotel owners, this translates to increasing guest satisfaction with the same number of associates, or fewer, as the cost of customer acquisition has increased over the last couple of decades. This provides new opportunities for hotel service providers to offer services that in the past have been unattainable or too expensive.

Topics: Mobile, Hotel Technology

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