John Shortall

John Shortall is the Director of Client Services at Frontdesk Anywhere. He has worked with the company in the US, Europe and Asia. He helps customers make the most of their experience using Frontdesk Anywhere.
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Recent Posts

How It Works: Rate Classes

Posted by John Shortall on February 18, 2016 at 12:00 PM

Why It Is Important:

Define Your Pricing Structure Then Start Selling Your Rooms

Configuring your hotels room prices is perhaps the most fundamental component in using your Property Management System. Luckily, with Frontdesk Anywhere you have a large range of options in how you want to set these prices up. To make things as easy as possible for you, we’ve broken this down into several key steps here. Once you’ve got these covered, you can sell your rooms online and watch your occupancy rise.

Topics: How It Works

How It Works: Automated Emails

Posted by John Shortall on December 15, 2015 at 6:00 AM

Why It Is Important:

Save Time and Effort by Automating Your Messages

Frontdesk Anywhere allows you to set up automatic messages to be sent send to your guests at key intervals before, during and after their stay. This takes the manual labor out of communicating with your guests and ensures they’re delivered the right message at the right time.

Topics: Hotel Marketing, How It Works

Bangkok - One Month On

Posted by John Shortall on November 24, 2015 at 7:00 AM

Last month we shared the exciting news of the opening of our new Asian regional headquarters in Bangkok, Thailand. The dust has not quite settled yet and there are still a few moving boxes to be dealt with, but the team is coming together to provide a truly global operation for our customers and partners. The team there has started working to onboard new customers, create new partnerships and meeting with hoteliers. Six weeks into this new venture we couldn’t be happier with how things have progressed.

Topics: Company News

How It Works: User Levels

Posted by John Shortall on November 17, 2015 at 10:00 AM

Why It Is Important:

Grant Access To Your Hotel Staff, Anywhere

Owners, managers, housekeeping staff, whoever it is, if they’re using Frontdesk Anywhere, they have cloud-based access to the system anywhere, anytime. By setting up user levels, you can grant specific access privileges or restrictions to staff based on the requirements of their role. Combined with our Work Shifts feature, users levels ensure each employee has the access they need and their work is accounted for.

Topics: How It Works

5 Easy Ways to Grow Your Hotel Subscriber List

Posted by John Shortall on November 6, 2015 at 11:00 AM

Email marketing - and especially targeted emailing - is a proven method for independent hoteliers to increase repeat guests, direct bookings and keep hotel occupancy up year round - at a minimal cost. Sounds interesting, right? So where do we start?

Topics: Hotel Marketing

How It Works: Yield Management

Posted by John Shortall on October 27, 2015 at 12:00 PM

Why It Is Important:

Update Your Prices Automatically to Reflect Your Occupancy

The Frontdesk Anywhere Yield Manager is a powerful and easy to use revenue tool which can be configured in a matter of minutes. Yield Management allows you to automatically adjust the prices of your rooms depending on your properties occupancy. If you’re operating with just a few rooms left in your inventory, the Yield Manager will increase the price of the remaining rooms. If you have a lot of rooms available and need to sell more quickly, the Yield Manager will automatically decrease the price of your rooms.

Topics: How It Works, Revenue Management

New Bangkok Office

Posted by John Shortall on October 27, 2015 at 6:00 AM

We’re delighted to announce the opening of our new Asian regional headquarters in Bangkok, Thailand. The Bangkok office represents an exciting opportunity for the next growth phase of Frontdesk Anywhere and its further expansion into the Asian market, offering the region a best in class cloud-based PMS solution for hoteliers.

Topics: Company News

How It Works: Housekeeping Rules

Posted by John Shortall on September 15, 2015 at 7:30 AM

Why It Is Important:

Keep Your Guests Room Clean Without Disrupting Their Privacy

Among the top complaints of guests at hotels or any lodging property is an untidy room. Finding the right housekeeping staff can be difficult but managing how they work doesn’t have to be with Frontdesk Anywhere. If you’re entertaining long term guests, they may wish to have their rooms cleaned less frequently than usual. This is where the housekeeping rules come into play in Frontdesk Anywhere. These simple rules ensure your guests room is kept clean while not being serviced more often than is necessary.

Topics: How It Works

Show a Little Love: Creating Emotional Connections with Your Guests

Posted by John Shortall on August 24, 2015 at 7:30 AM

Today, people expect a lot more of the people they do business with. This includes the hotels they stay at. It is not enough for your hotel to provide efficient customer service, a good price and luxurious amenities. You must also forge an emotional connection with your guests. Service, price and amenities may get new customers to book a room for their first visit, but the emotional bond that they form during their stay will keep them coming back regardless of price. So show your guests a little love, and they will return again and again.

4 Steps to Get Your Hotel Ready for the Internet of Things

Posted by John Shortall on August 12, 2015 at 7:30 AM

The Internet of Everything and The Hospitality Industry [Part III]

The Internet of Everything is coming, and it stands to empower hospitality businesses to serve guests like never before. In the other installments of our series, we discussed what it is and some of the many ways it will impact the guest experience in years to come.

Topics: Internet of Everything

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