John Shortall

John is Social Media Manager at Frontdesk Anywhere. He helps the Marketing Team spread the word on Frontdesk Anywhere and acts as a friendly point of contact to customers. He loves to travel and to enjoy good beers with friends.
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Recent Posts

Developing a Digital Ecosystem for Hotels

Posted by John Shortall on August 17, 2017 at 8:00 AM

In search of new ways to bolster revenue growth, some of the most successful hotel companies are creating dynamic digital experience ecosystems. In addition to driving revenue growth, digital ecosystems are delighting customers throughout the guest experience. More importantly, these virtual worlds are allowing hoteliers to have a broader view of the client's lifecycle. Continue reading to learn more about the new emerging digital ecosystem for hotels. 

Topics: Mobile, Digital Ecosystem, Hotel Technology

Top Tips for Dealing with Hotel Online Reviews

Posted by John Shortall on July 19, 2017 at 7:30 AM

Today's travelers have access to more information than ever before. Travelers have always used word-of-mouth reviews to make decisions about where to stay on their journeys. Today, online reviews sites make word-of-mouth testimonials much easier to come by. Your hotel will have to be active on these reviews sites if you are going to win bookings and increase your revenue.

Topics: Hotel Marketing, Online Reputation, Online Review

How to Improve your Direct Bookings

Posted by John Shortall on July 5, 2017 at 10:00 AM

There’s no doubting Online Travel Agencies (OTAs) like Expedia and Booking.com are a great way of bringing traffic to your website. They promote your property to a global audience you would never reach otherwise. They're like an online billboard for your property and are often a great source of additional revenues, but they shouldn't always outperform your direct bookings.

Your hotel website and booking engine are where you have the greatest control over your property's image, rates, margins and other essential factors that make an impression on potential guests. 

Topics: Revenue Management, Direct Booking

Top 10 Ways to Increase your Hotels Revenue

Posted by John Shortall on May 22, 2017 at 9:00 AM

Today, independent hotels have access to more tools boosting revenue than ever!

However, a certain amount of know-how is needed to truly leverage revenue opportunities (such as distribution channels, social media) for independent hotels. Continue reading for 10 tips and best practices for independent hotels to bolster revenue management.

Topics: Hotel Marketing, Revenue Management, Independent Hotel, Hotel Management

Boost Guest Engagement and Revenue with Guestfolio

Posted by John Shortall on April 12, 2017 at 9:00 AM

It’s no secret for you that providing the best possible guest experience and building lasting relationships with guests are vital to a hotel’s success.

With more and more guests looking to create their own unique travel experiences, gather inspiration from others and share their experiences with their friends and family, it’s now very important to engage with guests at key touch-points before, during and after their stay. Don’t forget that we are living in the social media age. The first impression is no longer the lobby and the guest interaction with your hotel starts online. Guests are more demanding and expect more from hotels when it comes to online experience.

Topics: Partnership, Guest Experience

9 Key metrics hoteliers NEED to know - continued

Posted by John Shortall on March 8, 2017 at 9:00 AM

Today, independent hotels have access to more revenue and reporting tools than ever. 

However, a certain amount of know-how is needed to truly leverage revenue opportunities with your reporting suite. It starts with the KPIs (Key Performance Indicators) hotels need to monitor. We've selected 9 of them, explained the first four hotel KPIs already, and are now focusing on the five remaining. 

Topics: Hotel Management, Metrics, Reporting

9 Key metrics hoteliers NEED to know

Posted by John Shortall on February 2, 2017 at 9:00 AM

Today, independent hotels have access to more revenue and reporting tools than ever. 

However, a certain amount of know-how is needed to truly leverage revenue opportunities with your reporting suite. It starts with the KPIs (Key Performance Indicators) hotels need to monitor. We've selected 9 of them, and are explaining the first four today and the remaining five next week. 

Topics: Hotel Management, Metrics, Reporting

Decide and Don't Dither With Your Data

Posted by John Shortall on December 14, 2016 at 9:00 AM

You have Google Analytics. Great start. You run weekly traffic reports on your website. Wonderful. Let's just say you are even crunching the numbers. Okay. But are you making the right decisions as a result? Or, are you passing the buck to the so-called "experts" and allowing them decide for you? Sad but true, the latter more often than not produces decks, not decisions and speech patterns that mimic politicians that ultimately destroys the value of the data. Lesson: You decide. And to decide right, know right.

Topics: Hotel Marketing, Hotel Management

How the Lack of Awareness in New Technology Prevents Hoteliers From Growing Their Business

Posted by John Shortall on November 15, 2016 at 7:30 AM

Many small, mid and larger size hospitality businesses have one thing in common: lack of awareness of new modern tools that are now available to help them grow their businesses. Regardless of the size of a property, if it’s a resort, a hotel, motel, hostel, or a B&B, a system has to be in place in order for the property to manage guests reservations as well as its inventory and rates that are being offered on OTAs (Online Travel Agencies), GDS, the hotel booking engine etc…

Topics: Hotel Management, Hotel Technology

How It Works: Night Audit

Posted by John Shortall on April 15, 2016 at 9:00 AM

Why It Is Important:

Guarantee Accuracy In Your Accounts by Ensuring All Transactions are Recorded and Reconciled By Performing the Night Audit

The Night Audit process is necessary for any hotel or guest lodging that runs a 24/7 business environment. Guest’s check-in and check-out at all hours and pay their bills through various means of settlements. At the end of the day, the hotel needs to ensure that guest folios and their transactions are recorded and reconciled accurately.

Topics: How It Works

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