5 Ways to Wow Guests with Your Online Booking

Today's online travel agencies (OTAs) like Priceline are a crucial component of advertising for countless independent hotels, especially for filling rooms at the last minute or ...
Read More

The Ultimate Formula to Attract Global Travelers to Your Independent Hotel

International travel is picking up like never before.  According to a press release from the World Tourism Organization, international tourists reached 1,138 million in 2014, ...
Read More

Six Simple Ways Asian Hoteliers Can Attract American Travelers

According to the U.S. State Department, about 33% of Americans hold a valid passport. That means about 109 million potential customers for your Asian property! However, of ...
Read More

10 Reasons Millennials Are Not Staying At Your Independent Hotel

They're demanding, the most difficult to please, and can be annoying; but Millennials represent a staggering amount of buying power and wealth that cannot be ignored. With a ...
Read More

Yelp is Cracking Down on Review Fraud. What Can Hoteliers Learn?

The popular review site Yelp is trying hard to crack down on review fraud. They are actively looking for businesses that are trying to buy reviews and alerting visitors to ...
Read More

Know Your Social Media Demographics! It Could Save Your Hotel Online Reputation

Online reputation management means everything for hoteliers these days. With OTA's hundreds of reviews from real travelers and different social media platforms available to ...
Read More

What Can the Hospitality Industry Learn from the Ice Bucket Challenge?

Let’s take a deeper look into the Ice Bucket challenge and see what kinds of viral elements it has that can help you (marketers or hotel staff) apply some simple rules to run a ...
Read More

Apple Maps Hotel Reviews: What it Means for Independent Hotels

Finally, Apple has released a new review feature to the "Maps" app. Now independent hotels can highlight their hard earned reviews to over 800 million Apple mobile, desktop, ...
Read More

Improving the Hotel Online Distribution Mix With GDS

Over the last 20 years the Internet has transformed the travel industry, creating a home for a vast number of travel websites and online travel agents. Websites such as ...
Read More

Is Your Booking Engine Mobile Optimized?

According to Criteo's travel flash report, during the first six months of 2014, a staggering 40% of American travelers booked their reservations on mobile devices, which was a ...
Read More