The Internet can be very complicated. Especially for hoteliers whose booking revenues depend on it. If you think about the innumerable calculations that go into every Google search to bring you the perfect information for the keyword you searched for, it can be overwhelming even for advanced programmers.
The good news is that you don't need to be a Google engineer and nowadays, you don't really need to hire an expensive agency to do the work for you. In this article, we give you 5 key ways that you as a busy hotelier can use to improve your site's SEO (Search Engine Optimization, or how to better rank on Google) metrics.