Ardalan Zandian

Ardalan Is Online Marketing Manager at Frontdesk Anywhere. He is always looking for great content and information to share with hoteliers. He is also a manga fan and a fervent technology lover.
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Recent Posts

Simple Modern SEO for Hoteliers

Posted by Ardalan Zandian on September 3, 2015 at 7:30 AM

The Internet can be very complicated. Especially for hoteliers whose booking revenues depend on it. If you think about the innumerable calculations that go into every Google search to bring you the perfect information for the keyword you searched for, it can be overwhelming even for advanced programmers. 

The good news is that you don't need to be a Google engineer and nowadays, you don't really need to hire an expensive agency to do the work for you. In this article, we give you 5 key ways that you as a busy hotelier can use to improve your site's SEO (Search Engine Optimization, or how to better rank on Google) metrics.

16 Ways to Handle Bad Online Reviews

Posted by Ardalan Zandian on August 31, 2015 at 7:30 AM

Every hotel manager knows that when a guest has a problem, the experience of resolving the issue has a profound impact on future purchases. This effect has been amplified as social media and web review sites enable customer service experiences to be widely shared with almost everyone. In fact, a 2013 survey by Zendesk found that customers are much more likely to leave a bad review on social media than they are to sing its praises. It is well understood in hospitality that "100 awesome deeds will go unrewarded online but screw up once and it is shared on TripAdvisor."

That is why getting positive online reviews on sites like Yelp, TripAdvisor, and even Google Map List (Google Plus Local) is vital, particularly as pertains to new customer acquisition. While no one wants to get negative reviews, they sometimes happen. Here are 16 ways to deal with them should they occur:

Topics: Online Reputation, Online Review, Yelp, TripAdvisor

Is There Room for Personality at Independent Hotels?

Posted by Ardalan Zandian on August 27, 2015 at 7:30 AM

Even in today's age of information, there is still plenty of room for personality in your independent hotel's marketing scheme. As a matter of fact, communicating your brand's personality will help to increase bookings. Continue reading to learn why there is always room for personality.

Topics: Independent Hotel

4 Advantages of Cloud-Based Tools For Independent Hotels

Posted by Ardalan Zandian on August 19, 2015 at 7:30 AM

Cloud-based tools represent an upgrade in virtually every aspect of business systems, by not only removing the need to install and manage servers and software directly, but also by introducing new features that simply aren't available in many legacy systems. For independent hoteliers, the issue of cost is much more important than the resistance to change. Therefore, independent hoteliers tend to do anything they can to save money and increase their revenue for even a few percentage over a year.  

Topics: Independent Hotel, Cloud-Based

A Beginner's Guide to Google Analytics for Hotels

Posted by Ardalan Zandian on August 18, 2015 at 7:30 AM

Google Analytics is arguably one of the most powerful web analytics applications available today whether you are an expert or just a beginner. And even better, it's entirely free! The fact that hoteliers can understand the behavior of their guests when they visit their hotel website makes Google Analytics one of the most necessary tools for hoteliers. For many hotel owners and general managers knowing just a few more things about their guests could easily lead to more revenue.

Below you can find everything you need to know to get started with Analytics. 

Topics: Hotel Website, Analytics

8 Ways to Inspire More Bookings Through Your Hotel Website

Posted by Ardalan Zandian on August 7, 2015 at 7:30 AM

Your website is one of your most important business tools. Most customers who are new to your brand learn about it and make their booking decision on your website. Plus, your site has the power to be selling 24 hours a day, seven days a week, worldwide -- that makes it uniquely powerful! Unfortunately, many hospitality brands have websites that simply aren’t working for them.

How can you make sure your site is doing everything possible to inspire new bookings? These tips will help you empower your site to compete in the world of premium luxury hospitality.

Topics: Online Booking Engine

Storytelling Through Facebook Images: 8 Actionable Tips for Hoteliers

Posted by Ardalan Zandian on August 6, 2015 at 7:30 AM

On July 29, 2014, a fundraiser and awareness campaign for the ALS Association named "The Ice Bucket Challenge" took social media by storm. There were many different elements that made that campaign to go viral (you can read more about "What Can the Hospitality Industry Learn from the Ice Bucket Challenge?"). One of them was the way that the ALS story was being shared. Everyone understood the power of a good story and they all contributed in the new area in storytelling using social media. 

Every hotel, every brand, and every person has a story to share, and visual storytelling via social media has become the most effective way of sharing your hotel's brand message and engaging with your guests.

Topics: Online Reputation, Social Media, Guest Experience, Storytelling

Why Hoteliers Should Know the Living Costs Around the World [Infographic]

Posted by Ardalan Zandian on July 31, 2015 at 7:30 AM

Have you ever had one of those guests that use the same service you offer to anyone else, but it simply won't make them happy? You offer this amazing breakfast buffet with $30 pricing and everyone is happy and satisfied except those guests? Have you ever wondered why? Most of the times, the satisfaction comes from the expectations measured by the price you put on your services. But how can you satisfy all your guests?

To begin with, you should know their lifestyle and the cost of living from where they come from! Because that $30 breakfast could be four times the price of a fancy breakfast for someone from India or it could be almost the same price for a breakfast to someone else coming from Switzerland.

Topics: Pricing

How to Use Social Media to Bolster Occupancy

Posted by Ardalan Zandian on July 29, 2015 at 7:30 AM

With all of the hype surrounding social media, it's apparent these tools are here to stay. If you effectively harness the power of social media, you can turn those Likes, Retweets, and hashtags (#) into an increased rate of room occupancy. Continue reading for a few tips on how to use social media to bolster room occupancy.

Topics: Hotel Marketing, Social Media, Room Occupancy

How to Attract European Travelers to Your Hotel

Posted by Ardalan Zandian on July 22, 2015 at 7:30 AM

 

European Travelers Are Visiting America in Record Numbers! How You Can Attract Them to Your Hotel.

Over 75 million international travelers visited the United States in 2014, with nearly 13 million of those coming from Europe. These European travelers represent a huge opportunity for American hoteliers looking to expand their business. Your hotel will want to develop a strategy to attract these European travelers.

Topics: Hotel Marketing, European Guests

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