Simple Modern SEO for Hoteliers

The Internet can be very complicated. Especially for hoteliers whose booking revenues depend on it. If you think about the innumerable calculations that go into every Google ...
Read More

16 Ways to Handle Bad Online Reviews

Every hotel manager knows that when a guest has a problem, the experience of resolving the issue has a profound impact on future purchases. This effect has been amplified as ...
Read More

Is There Room for Personality at Independent Hotels?

Even in today's age of information, there is still plenty of room for personality in your independent hotel's marketing scheme. As a matter of fact, communicating your brand's ...
Read More

4 Advantages of Cloud-Based Tools For Independent Hotels

Cloud-based tools represent an upgrade in virtually every aspect of business systems, by not only removing the need to install and manage servers and software directly, but ...
Read More

A Beginner's Guide to Google Analytics for Hotels

Google Analytics is arguably one of the most powerful web analytics applications available today whether you are an expert or just a beginner. And even better, it's entirely ...
Read More

8 Ways to Inspire More Bookings Through Your Hotel Website

Your website is one of your most important business tools. Most customers who are new to your brand learn about it and make their booking decision on your website. Plus, your ...
Read More

Storytelling Through Facebook Images: 8 Actionable Tips for Hoteliers

On July 29, 2014, a fundraiser and awareness campaign for the ALS Association named "The Ice Bucket Challenge" took social media by storm. There were many different elements ...
Read More

Why Hoteliers Should Know the Living Costs Around the World [Infographic]

Have you ever had one of those guests that use the same service you offer to anyone else, but it simply won't make them happy? You offer this amazing breakfast buffet with $30 ...
Read More

How to Use Social Media to Bolster Occupancy

With all of the hype surrounding social media, it's apparent these tools are here to stay. If you effectively harness the power of social media, you can turn those Likes, ...
Read More

How to Attract European Travelers to Your Hotel

  European Travelers Are Visiting America in Record Numbers! How You Can Attract Them to Your Hotel. Over 75 million international travelers visited the United States in 2014, ...
Read More